ORMANADA - Sales Office Experience (2011)

Eczacıbası GYO’s Ormanada project is based in Zekeriyakoy, Istanbul. The project had 188 villas and was developed around the concept of “living together”.

From our first meetings with the client, we clearly understood that the residential project was built to convey a message of tranquillity, neighbourhood, comfort, security, sustainability and nature.

When we began the project all we had was a logo. So, we used this as a starting point.

Our aim was to produce a more sincere and human experience than other real estate projects so we avoided to use realistic renders. We also thought it would be more appropriate to use the technology on offer at the sales office to help face-to-face sales negotiations with the customers.

The sales office is surrounded with the natural environment yet equipped with the latest technology and innovation. Thanks to the architects who designed it, we had the opportunity to integrate this technology in a way that added value to the sales.

The kiosks we designed enabled customers to see the visuals of all the villas, examine floor plans and review the layout as they made their choice. In addition, we created a mood film prepared specifically to be projected onto a big concave wall at the sales office.

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What we did

Commercials
Sales Office Image Film
Technical Consultancy on Digital Experience Design
Content and Software for Sales Office Kiosks
Website Design and Software
Other Multi-touch and A/V Applications
Production
Direction
Concept / Design / Script
Art Direction
Post-Production (2D / 3D)
Music

Credits

Client: Eczacıbası Corporate Communications
Executive Producer: Salim Cagri Oztoksoy
Creative Director: Alvaro Rego
Production Coordinator: Ozge Uyar Okay
Animation Director: Alvaro Rego