Neonode zForce

Neonode zForce from Wittsell Bocker Films on Vimeo.

Neonode, on of the worlds leading developers of touch screens for mobile devices needed a film to promote their core concepts in a visually compelling way for web and fairs. We felt the importance to focus on hands and skin to emphasise the tactility and immediacy of the interaction. Set in a 70's retro graphic world with a warmer feel to separate it from usual tech-demo films to help build a brand that focuses on the user experience rather than the technology behind it.